WELLS FARGO, AREN’T YOU IN ENOUGH TROUBLE!?

Wells Fargo was recently assigned a patent

On analyzing a customer’s emotional condition

To see if they are ripe

For a lucrative financial transaction

Well here’s one customer’s reaction

To this insidious corporate intrusion

I’m moving my banking to a bank

Not governed by social media delusion

“Customer emotional state analysis for optimized financial transaction”; Patent No. US 10,229,442; Issued 3/12/2019.

OFFICIAL ABSTRACT: The innovation disclosed and claimed herein, in one aspect thereof, comprises systems and methods for optimized communications based on a customer emotional state. In aspects of the system and method, a customer social media account is analyzed for past social media posts. Customer emotional states are determined for the past social media posts. The past social media posts are also associated with financial transactions made by the customer such that emotional states are linked to specific financial transactions. The system and method monitor the customer social media account for new social media posts. A new social media post can be detected. An emotional state can be determined for the new social media post. The system and method collect the financial transactions with the same emotional state. The system and method generate an offer for similar products and/or related to the financial transactions. The offer is communicated to the customer.