Friday, January 17, 2014

MORE ON "POSITIVE RESPONSE"

More ED physicians and clinics seem to be guarantying, in radio advertisements, a "positive response" while in the doctor's office. The problem is that the guarantor is usually an earnest clinical-sounding male. Nothing against male ED docs and clinics, but such advertising falls a little flat, if you catch my drift.

A preferable advertisement would feature a sultry female voice, maybe from a Doctor or Nurse with a last name such as Svensen who invites you to call her "Brigitte." She would offer the guaranty thusly:

"I guaranty you a [pause, then uttered with innuendo] positive response while in the office or your money will be refunded. And no one has asked for a refund in a long, long time."

Wouldn't such advertising be a bit more effective?

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