MILITARY TALKING HEADS

In this past Sunday’s edition of The New York Times (April 20, 2008), the military talking heads that have been clarifying the Iraqi excursion for us for the last five years were taken to task. The Times presented considerable evidence that many of them were not only faithful parrots of the Bush/Cheney/Rumsfeld line but also eager participants in the lucrative business of defense contracting.

Military talking heads, of course, are the retired military generals, colonels, and lesser ranks who are the war “experts” on CNN, NBC, CBS, ABC, MSNBC, and last but certainly not least, FOX.

Now the Cranky Old Guy has always been aware (meaning since he was cognizant of a world beyond his sandbox) of the military-industrial complex thing. He even remembers President Eisenhower’s speech on the subject. Or at least reading of the speech. Recently, he had the opportunity to see again “Why We Fight,” a PBS production of several years ago that, with Eisenhower’s speech as an introduction setting the theme, looked at the supportive, often incestuous relationship between the Pentagon, defense contractors, and Congress.

So Cranky is not naïve. And as a veteran he has even spent some time in the MI complex himself. But the Times article was really pretty startling. Not only did Rumsfled and his flunkies make a substantial, coordinated, and largely successful effort to coop the military talking heads. Many of those heads were receiving big bucks from the defense contracting establishment. Conflicts of interest? Apparently not enough that the TV mucky-mucks thought we should know about the possibility.

Some of the military talking heads allowed to the Times that they didn’t buy all the stuff they were briefed. But they largely kept their doubts out of their public comments.

And speaking of “briefed,” notice how central this concept has become in this PowerPoint age. PowerPoint briefings have become the principal way information is conveyed. A problem might be that PowerPoint simplifies far too much. Our ability to delve deep into complex situations, to grasp pros, cons, nuances, the big picture, and the details may be eroding.

Perhaps nowhere is the PowerPoint culture more deeply embedded than the military establishment. Congressional committees don’t usually permit witnesses to use PowerPoint. But blown up PowerPoint slides can become easel-size charts, and these charts are liberally allowed. In General David Petraeus’ recent appearances before Congress, he had a full bird Colonel putting charts on an easel and pointing out stuff as Petraeus talked (for you non-military types, a full bird Colonel is pretty high on the totem pole). And the Colonel had a Captain to hold the pointer when it wasn’t being used. They were both probably part of the 33rd PowerPoint Platoon (Airborne).

“He [or She] gives good brief” is the sign of an up and comer at the Pentagon. Iraq may be the first PowerPoint war. Helluva precedent.